Mental Health Hospitality Coalition

October 2020

In response to the COVID-19 crisis, Not 9 to 5 created this Mental Health Hospitality Coalition of leaders and organizations to unite in solidarity around wanting to provide mental wellness support for the hospitality, food and beverage industry. With millions of jobs lost across North America this year, the existing high rates of mental health crisis and substance use in the hospitality sector will only intensify to catastrophic levels if left unaddressed.

This many people suffering in silence is alarming and the potential impact is dangerous and devastating. The aim of the coalition is to unite us, avoid this work being done in silos and reach across every area of our industry and community.

To address this emergency, Not 9 to 5 sought out funding in April and was successfully awarded by Red Cross Canada and the Government of Canada in August. With this funding, we created an online platform to educate and empower hospitality workers and employers on mental health and substance use literacy and support skills. 


Not 9 to 5 created CNECTing to distribute educational courses and bring the hospitality, food and beverage community together. The first course being released by CNECTing is called Primary Concerns and has been developed by Not 9 to 5 along with mental health and education professionals. The course material is inspired by courses that offer aid for mental health and psychological safety yet written in more everyday language.


Primary Concerns is designed to educate and train the hospitality, food and beverage industry in mental health and substance use support skills to identify, understand and respond to crisis situations.


For early access to the Primary Concerns course, click here:


Our industry-specific mental health course will be for all hospitality, food and beverage service workers in both Canada, the US and worldwide. For now, Primary Concerns is in English only but we have plans to add other languages in 2021.


This coalition of Canadian and American partners believe developing online assets and training modules will ensure the industry's most vulnerable can access help and support in this time of great loss and uncertainty.

If you're interested in joining our coalition, please reach out to us at

In Solidarity, 

Hassel Aviles, Co-founder, Not 9 to 5 Organization (Toronto, ON, Canada)

Ariel Coplan; Co-founder, Not 9 to 5 Organization (Toronto, ON, Canada)

Patrick Mulvaney, I Got Your Back Org, Mulvaney’s (Sacramento, CA, USA)

Laura Green, Healthy Pour (Chicago, IL, USA)

Jessica Cruz, National Alliance for Mental Illness (NAMI), (Sacramento, CA, USA)

Katherine Miller, James Beard Foundation, (New York City, NYC, USA) 

Colleen Vincent, Black Food Folks (New York City, NYC, USA) 

Clay Williams, Black Food Folks (New York City, NYC, USA)

J.C. Rainville, Remise en Place (Montreal, QC, Canada)

David McMillan, Joe Beef, Remise en Place (Montreal, QC, Canada)

Glenda Ann Robertson, Co-founder, Kitchens 4 Missions (Newfoundland, Canada)

Dyson Forbes, Food & Wine Navigator (Toronto, ON, Canada)

John Sinopoli, Save Hospitality Canada, Ascari Hospitality Group (Toronto, ON, Canada)

Shanna Munro, Restaurants Canada (Toronto, ON, Canada)

Shoel Davidson, Mind the Bar Foundation (Vancouver, BC, Canada)

Natasha Fraser, Fair Kitchens (Canadian branch of  Unilever Food Solutions)

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