Message of Hope

We've crafted a message of hope for everyone in the hospitality, food and beverage industry. #savehospitality #wearenot9to5

We’re living in a time of the COVID-19 pandemic and life is changing rapidly. We’ve never faced a challenge of this scale in our industry. Although we’re in a time of loss, it’s truly beautiful to see the community support each other. Coming together is what will help us survive and ease our mental health in this uncertain time.

The food and beverage industry is built on passion. It’s a tough industry with unique pressures and challenges and this unites us with a powerful comradery. This industry is not held together by food or beverage products, it’s made up by people and in times like this it’s important not to forget that. Human connection is more important than ever, despite our physical distance. Now is our chance to unify to find a way to help take care of our community.

It’s rare that we stop to look around and reflect on what's happening in our business, and in our industry as a whole. This time is an opportunity to reimagine and grow beyond the archaic principles and systems that no longer serve us. We are presented with a crisis that we will only overcome if we unite and we need your help to share this message of hope across our industry and the country.

Reminders and coping tips for taking care of your mental health during this time:

Check in. Physical distancing doesn’t mean losing social connection. Check in with yourself and your community, frequently! Pay attention to your thoughts and Text, call, or video chat, whatever works. Isolation is difficult.

Active listening. When people are talking, listen and don’t focus on your response. Empathize, even if you don’t agree with them. It’s a scary time and it has a different effect on each of us. All of us want to be heard but don’t necessarily want advice.

Leverage technology. Use apps or software to connect with your community and explore online mental health and addiction resources. Try FaceTime, Skype or WhatsApp to stay connected, try online therapy and check out our directory of online mental health resources.

Spend time in nature. Get outside for fresh air. Visit parks, ravines, lakefront or just a walk around the block noticing around you like plants, trees, flowers and animals.

Move your body. Physical exercise, gentle or rigorous is vital. Now that we’re mostly at home, we need it more than ever. Whatever works, just move.

Eat well. Be mindful of what you eat. Use food to boost your immune system. Avoid eating different shades of brown or beige. Incorporate all colours of the rainbow with more fruit and vegetables into your diet.

Limit your social media and news intake. Set limited time to check in to avoid endless scrolling. Get your news from credible, trusted sources and curate your feeds.

Make a new routine. Try to schedule your time to include what’s important. Things have changed, we must adapt and there’s great benefit from creating predictability in your day.

We know the impact that financial distress has on mental health. Review government links often to learn what is available to support you in this difficult time. If you’re an owner of a small business, check in regularly with the Canadian Federation of Independent Business (CFIB) to learn about relief measures for your business.

Please reach out to us if you have any questions, or even just want someone to listen. In this time of crisis we send you hope. Stay safe and healthy!


Not 9 to 5 Organization

Hassel Aviles, Co-founder

Ariel Coplan, Co-founder

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